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Earned media: The New York Times' 'The deadliest animal in the world
Project type
Media Relations
Date
April 2018
Location
Washington, DC
I led a communications team in several months of media relationship-building efforts, which culminated in this mention of our new report, "At the Tipping Point."
The freshly published report was linked as the call-to-action in the final page of this New York Times interactive on malaria, by journalists Nicholas Kristof and Jessie Ma.
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